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Whisky Live In Australia

2017 is the first year Whisky Live have hosted a Whisky sampling event in Adelaide. They teamed up with the Whiskies and Spirits Expo to hold the event at the Adelaide Convention Centre in early August.

The event not only focused on the sampling of the different brands, types of whisky and other spirits, but also the education side, with multiple days of seminars dedicated to increasing knowledge around this booming industry. A few years ago, there were only 10 whisky or gin distilleries across Australia, now there are up to 100 distilleries each trying to make their mark in this rapidly growing market.

One of the main features was The Rare and Old Bar where you could taste whiskies from special bottlings, closed distilleries or sold-out expressions. So, if there was a special whisky you’ve always wanted to try, this was the place to look.

As this event was the first of its kind in Adelaide, the numbers were kept small, and it was great to see there were attendees from the US and Taiwan enjoying the seminars, and samples. With Australia being a burgeoning whiskies and spirits country, there are plans to increase the size of the event next year.

Signet was more than happy to sponsor the event, as we feel it is important to support the growth of the industry and we enjoy working with exciting and new up and coming brands as well as well-established brands. With the success of this year’s Whisky Live event, we are looking forward to seeing what they do next year – watch this space.

If you are interested in Signet sponsoring an event, get in touch on marketing@signetbranding.com or on +44 (0)1733 396080.