4 September 2017 Special Edition Bottles: A Time to Be Different Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, each time. But, every so often, it’s nice to change things up a bit – to keep your followers in anticipation of the next surprise, as well. There comes a time when you should reward your loyal following – those who supported your business plan and desire to make good alcohol – and give them something new to celebrate. Say, for instance, to come out with a limited-edition bottle or a special issue label. Take American bourbon legend Pappy Van Winkle as an example. This spring of 2017, they caused quite a hubbub with the release of their ultra limited 25-year edition bottle. The brand remains steadfast to their renowned bottles of bourbon but at the same time, they recognize the worth of drumming things up when something extra special comes around – or, to be more precise, out of their vaunted barrels. We at Signet Branding are no strangers to special edition bottles and we encourage you to embrace creativity in the midst of consistency. Composed Creativity Special editions are opportunities to come up with something different; to allow your creative juices to flow, all the more, in the alcohol industry. You see this creativity in the Distiller’s Edition bottles of famous Scotch whiskeys, with their specially produced labels for one-off batches, for example. While it would be wise not to stray too far from your original branding, (keep in mind that recognisability is still among your biggest selling points), there are means to achieve that uniquely special touch. Our resin-domed labels, for instance, are a stellar way to add design flair to your exclusive lineup. Additionally, we can develop standout insignias intended only for your occasional bottles. This is the kind of service we provide our customers and we always deliver results that reflect your brand’s principles. A Valuable Opportunity To garner attention in the ever-competitive alcohol industry is often a tough job. Your limited-edition bottles could do that for you, but you must pull it off a close to perfection as you possibly can. This is, after all, what makes it more special than your other offerings. Let us know if your special edition bottles need special edition branding. Click here to contact us, or call +44 (0)1733 396080 or +44 (0)1577 330300 for our Scottish office or email on firstname.lastname@example.org.