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Brief

Penhaligon’s embossed and printed flexible aluminium bottle and box label for 30ml, 50ml and 100ml with self-adhesive reverse was the idea of design agency Jones Knowles Ritchie.

Result

Signet originally supplied rigid aluminium labels in flat format for the boxes and pre-curved for the bottles. By further developing this on to our unique flexible aluminium material this enabled us to halve the number of SKU’s whilst retaining the premium finish known so well to Penhaligon’s customers.

Specialist Processes: Embossing, Printing and Die-Stamping

We used a flexible Trilaminate label - 100 micron - with an embossed design.