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Brief

The client gave us an opportunity to supply the Monkey Shoulder badges as they were having a refresh of the brand and having slight changes to the bottle design, we were tasked with matching the existing badge

Result

The initial samples were produced from the old sample badge, this provided the rough shape and size details, once the glass bottle producer was appointed they provided us with a metal machined former of the area of the shoulder the badge was to fit, this included a location recess.

From this former we were able to obtain the exact curvature of the badge including the location device to enable the application of the badge.

This brand is growing, fast & now part of William Grant & Sons core range.

Signet has secured the ongoing supply of the metal Monkey Shoulder badges from William Grant & Sons, by showing a commitment and willingness to work with both William Grant & Sons and the bottle producer to improve the badge.

This comprised of adding a location device on the back of the badge to improve placement and providing best value to William Grant & Sons including holding stock to ensure continuity of supply.