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Brief

Irish Distillers Pernod Ricard’s design agency Design Bridge created this new labelless bottle but required something to be the “cherry on the top” so turned to Signet for a solution.

Result

We developed a simple but effective eye-catching die-cast coin in brass, with colour filled contrasting design elements. This was produced with a pre-curved back and then inset into a recess on the heel of the bottle.

This has won awards for its design