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Brief

Signet was approached by Diageo to develop a luxury seal and ribbon decoration for their most premium Buchanan whisky, Red Seal, by the Royal Household blend for King Edward V11 in 1901. The ribbon and seal theme for the bottle was also to be complemented on the box with the design by Smith & Co and box maker, London Fancy Box.

Result

Signet developed a one-piece seal, injection moulded onto the ribbon for integrity and long term strength. We also fused the end of the ribbon to eliminate fraying. All of the components were supplied with a premium Tesa pressure sensitive adhesive to enable efficient application to both the glass and the paper covered board box.

A luxury seal and ribbon decoration for their most premium Buchanan whisky