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Brief

Pernod Ricard approached Signet to work on the swing tag for the renowned Absolut Vodka. This was to complement Absolut’s new Mandrin variety.

Result

Signet developed a swing tag that was strung from an ‘orange peel’ finished seal, making an eye-catching and tactile bait to attract the masses that would otherwise float by.

The splash - old friends and new revellers dive in. Absolut’s new Mandrin variety.