We are honoured to be asked to submit a report for this year's Parliamentary Review. It shows the success we have had over the past few years have been recognised within the industry and further afield. We will be part of the manufacturing section of the review which is published in September.Read More
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Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, each time.Read More
Last week we launched our new Scottish Office based in Kinross. Because of our wonderful customers and team helping to spread the word, we have steadily expanded our customer base in the Scottish area, so we wanted to create a more local base to maintain the level of support and service Signet is known for and our customers deserve.Read More
The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.Read More
Beauty may be skin deep, but surface aesthetics make a difference when selling a brand. This makes it important to understand how different kinds of labels capture the attention of the intended audience.Read More