5 June 2017 Why Labels are a Mental and Sensory Experience Beauty may be skin deep, but surface aesthetics make a difference when selling a brand. This makes it important to understand how different kinds of labels capture the attention of the intended audience. A label design may utilise the power of symmetry, curvature and ‘the golden ratio’ to turn the heads of consumers. As a rule, every business should know the power of labels and their ability to connect brands to the right customers. Above all, it’s imperative to build a message and hit different senses with every label design. Here’s why. Labels as Identity Labels identify and speak for a brand. In lieu of a representative, they are the only sales voice between the shelf and the customer, a sneak peek of what the audience will get out of the product. So behind every design should be a compelling and accurate message – a space where information and aesthetics meet and where quality is at the forefront. The label, therefore, is your brand in a nutshell. Make sure that that nutshell is of the highest quality and crafted with the right message. A Sensory Experience How do you make label designs compelling? Conceptualise a way to capture the imaginations of your target customers. Labels create a sensory experience; they are as visual as they are tactile and gustatory, particularly in the food and beverage industry. For instance, you see and touch a wine label before the drink touches your lips. The whole experience is sensory, inspired by imagination and designed to leave a powerful impact. This is what we can do for your brand at Signet. We offer luxury product embellishment and packaging globally. Our packaging and embellishment designs will place your brand in the spotlight for its elegance and style. Feel free to explore our website to learn more about our services, including embossed metal labels, injection moulding, resin doming and die-casting. For more information contact us on firstname.lastname@example.org, or give us a call on +44 (0)1733 396080.